Advertising framework for Computer B2B/Retail giant EJS, and the central-reykjavik mall Kringlan. The design for EJS presented the idea of EJS as the big voice in computers in iceland, where bold statements were center to its message. With Kringlan we decided to present the mall as the upscale destination for shoping in iceland, as a response to a new mall in the suburbs that was mostly filled with international chain stores like Zara, Debenhams and Topshop
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